Registrations for the IMM Conference 2023, set to take place in Johannesburg at the IMM Graduate School of Business, are now open. The event is scheduled for 8 and 9 November 2023.
“Classic marketing strategies are no longer enough to move businesses forward,” says Irene Gregory, CEO of the IMM.
“Today’s marketers must hone their technology skills to drive their own competitiveness and that of their clients. To this end, the 2023 IMM (Institute of Marketing Management) Conference will venture into the realm of AI and explore its potential in marketing,” adds Gregory.
TOPICS
“The evolving landscape of influencer marketing will be explored, and its impact redefined. In addition, delegates will learn how to navigate the intricacies of user-generated content, striking a balance between its vibrant energy and potential risks,” says Gregory.
“Attendees will get to explore captivating narratives and innovative strategies at the conference,” Gregory says. “This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing and to understand the significance of partnerships in building a stronger South African brand.”
2023 IMM CONFERENCE THEME
The 2023 conference with the theme ‘Global Thoughts, Local Leaders’, is aimed at all levels of marketing professionals, says the conference. This includes everyone from vice presidents of marketing, chief marketing officers, marketing directors, brand managers, advertising agencies, social media marketing specialists, and marketing consultants.
MARKETING EXCELLENT AWARDS
The outstanding achievements of South African marketers will also be celebrated and recognised at the event. Through the Marketing Excellence Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing.
A committee of South Africa’s top business and marketing executives, as well as marketing education specialists, will identify individuals, brands and businesses that will be honoured at the Marketing Excellence Awards gala dinner on the evening of Wednesday, 8 November.
